TokCon and Tenniscore

Actually, Gen Z is cheugy.

Aug 23

Wilson opens up a very tenniscore pop-up store in SoHo, Stella Artois and Palace team up again (that varsity jacket!), TokCon — I’m sorry, VidCon — is canceled, OnlyFans is out, StripTok is in, and…

SIRIUSXM LAUNCHES TIKTOK RADIO WITH LIL NAS X, NORMANI AND MORE

“The new music channel is seen as the radio version of the ‘For You’ page on the app.” I would guess the percentage of Gen Z SiriumXM subscribers is extremely small, but maybe they’re making a play for the tween who’s the passanger seat DJ in his parent’s car? hypebae // Related: From $360 Gucci rubber slides to a $35 fast-fashion polo dress, the trendiest pieces right now, according to TikTok. vmagazine

WHY LIVE SHOPPING PLATFORMS ARE BETTING ON BEAUTY

I could think/read/talk about live shopping all day, so I loved this piece, which calls out several of the platforms I’m excited about — Supergreat, The Lobby, etc. This quote, from the Verishop founder, stood out to me:

“TikTok is a platform for people who are passionate about creating shortform videos. Spotify is a platform for people who are passionate about creating audio,” Khan said. “There is no platform for people who are passionate about building brands and telling stories about the brand. E-commerce is built as a search engine platform. There is no better form of storytelling than video.” wwd

AMERICAN EAGLE HOMES IN ON TWITCH WITH NEW CREATOR PARTNERSHIP

It’ll include weekly custom segments, a five-part documentary series, and community watch parties, plus special merchandise capsule designed with Twitch creators. retaildive // Related: LG finds new recipe for kitchen experiences with media channels like Twitch. (Did you know a cooking competition between Olivia Culpo and T-Pain exists?). retaildive

PIETRA, UNITED TALENT AGENCY TEAM UP FOR $500,000 CREATOR FUND

Super interesting: Select UTA talent can now snag funding to launch product lines using Pietra, the creator economy platform that recently raised $15M and claims to have helped 20,000 creators start their own brands. wwd

FORMER TACO BELL WORKER LIL NAS X BECOMES THE BRAND'S CHIEF IMPACT OFFICER

As part of the collaboration, Lil Nas X will appear in an ad campaign launching this week for Taco Bell’s revived breakfast menu. (Am I just hungry, or do these breakfast burritos look delicious?) adweek // Related: In other Gen Z food news, TGI Fridays owner targets Gen Z with a digital investment, the viral ‘Fancy Like’ TikTok song is now an Applebee’s ad, Doordash is giving away stocked backpacks to lure young consumers, Gen Z is driving the PSL demand (even though the drink is peak cheugy).

One last thought: