Discover more from After School by Casey Lewis
TokCon and Tenniscore
Actually, Gen Z is cheugy.
SIRIUSXM LAUNCHES TIKTOK RADIO WITH LIL NAS X, NORMANI AND MORE
“The new music channel is seen as the radio version of the ‘For You’ page on the app.” I would guess the percentage of Gen Z SiriumXM subscribers is extremely small, but maybe they’re making a play for the tween who’s the passanger seat DJ in his parent’s car? hypebae // Related: From $360 Gucci rubber slides to a $35 fast-fashion polo dress, the trendiest pieces right now, according to TikTok. vmagazine
WHY LIVE SHOPPING PLATFORMS ARE BETTING ON BEAUTY
I could think/read/talk about live shopping all day, so I loved this piece, which calls out several of the platforms I’m excited about — Supergreat, The Lobby, etc. This quote, from the Verishop founder, stood out to me:
“TikTok is a platform for people who are passionate about creating shortform videos. Spotify is a platform for people who are passionate about creating audio,” Khan said. “There is no platform for people who are passionate about building brands and telling stories about the brand. E-commerce is built as a search engine platform. There is no better form of storytelling than video.” wwd
AMERICAN EAGLE HOMES IN ON TWITCH WITH NEW CREATOR PARTNERSHIP
It’ll include weekly custom segments, a five-part documentary series, and community watch parties, plus special merchandise capsule designed with Twitch creators. retaildive // Related: LG finds new recipe for kitchen experiences with media channels like Twitch. (Did you know a cooking competition between Olivia Culpo and T-Pain exists?). retaildive
PIETRA, UNITED TALENT AGENCY TEAM UP FOR $500,000 CREATOR FUND
Super interesting: Select UTA talent can now snag funding to launch product lines using Pietra, the creator economy platform that recently raised $15M and claims to have helped 20,000 creators start their own brands. wwd
FORMER TACO BELL WORKER LIL NAS X BECOMES THE BRAND'S CHIEF IMPACT OFFICER
As part of the collaboration, Lil Nas X will appear in an ad campaign launching this week for Taco Bell’s revived breakfast menu. (Am I just hungry, or do these breakfast burritos look delicious?) adweek // Related: In other Gen Z food news, TGI Fridays owner targets Gen Z with a digital investment, the viral ‘Fancy Like’ TikTok song is now an Applebee’s ad, Doordash is giving away stocked backpacks to lure young consumers, Gen Z is driving the PSL demand (even though the drink is peak cheugy).
One last thought: