Trashwalkers and Chaos Edits

Your daily digest of youth culture

Beyoncé and Jay cover Harper’s Bazaar and are the new faces of Tiffany, Supreme collabs with Dickies, hard Mountain Dew — which was inevitable — is now imminent, London’s experiencing a goth fashion revival, and…

YSL BEAUTY LAUNCHES MAKEUP-SKINCARE HYBRID COLLECTION DUBBED "NU"

Looks like Glossier to me! Created “with Gen Z for Gen Z,” ‘NU’ translates to ‘naked’ in French, which “embodies perfectly the freedom and authenticity rooted in the Yves Saint Laurent values,” according to YSL Beauty’s GM. Hmm, okay! hypebae

Our next-generation makeup-skincare hybrid collection invites everyone to be true to themselves, to embrace their imperfections and to bare it proudly. A simple, inclusive and unapologetic statement, aligned with our vision of beauty.

But what does it mean.

ANNA SACKS, AKA THE ‘TRASHWALKER,’ IS A GARBAGE-DIVING INFLUENCER

At 30, she’s technically a millennial, but the sentiment is so incredibly Gen Z. nypost // Related: Greta Thunberg calls out fast fashion and industry greenwashing while on the cover of Vogue Scandinavia. (is anyone else surprised Anna Wintour — Condé’s Global Chief Content Officer — allowed someone to tear up fashion industry inside the pages of Vogue??). highsnobiety

CHAOS EDITS ARE THE ONLY THING THAT MAKES SENSE ANYMORE

Leave it to Rebecca Jennings to explain the unexplainable. vox

If you’ve been on the internet long enough, you’ll know that we’ve been writing trend pieces about why the next generation of online young people are really into nihilistic surrealism and meaningless humor forever. 

MEET THE FUTURE OF KNITWEAR

Young consumers in China no longer see “knit as stereotypically old fashioned or only for winter” and not just because Tom Daley went viral knitting poolside at the Olympics. Companies like Crush are using sustainable yarn and hosting cashmere recycling project to appeal to Gen Z; it’s working. jingdaily

CAN A BRAND PUBLISH A MAGAZINE PEOPLE ACTUALLY WANT TO READ?

The tl;dr: Yes. A bit tangential, but I have for years believed that the only path forward for the teen magazine industry (which is no longer much of an industry) is to have publications underwritten by brands. It could be anyone from Nordstrom to The Yes to PopShop Live to Parade; the brand matters much much less than the execution, which would need to be throwback-y, zine-like, Instagram-able, fun. If anyone wants to hire me to do this, you know where to find me 🤠 bof

One last thought:

Christopher Kent @Cekent

When is GenZ going to rehabilitate Flickr?

August 9th 2021

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