Travis Mania and Barbiecore
tiktok on tv
Rihanna is officially the United States' youngest self-made billionaire; Barbiecore is quickly becoming the trend of the summer; Stranger Things 4 sets Nielsen streaming record; and Chanel's latest Métiers d’art collection, worn by young Parisians.
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TRAVIS SCOTT'S FIRST MAJOR PERFORMANCE SINCE ASTROWORLD SOLD OUT UNDER TWO HOURS, hypebeast
After pausing his Fourth of July show in Coney Island over safety concerns (fans were climbing a lighting structure), Gen Z’s favorite rapper will have his first solo concert since the Astroworld incident today at The O2 in London. The concert sold out so quickly that Scott added a second date for July 7, with all of the tickets for tomorrow’s concert having been purchased in just under two short hours. The power of Travis among this generation is truly something to behold.
WHERE TIKTOK-LIKE DANCE CHALLENGES MEET NETWORK TV, nyt
“Dancing With Myself,” a new NBC show with Nick Jonas, Shakira and Liza Koshy as judges, has arrived as TikTok dance reaches an inflection point. In 2019 and early 2020, when the platform was still primarily known as the “teen dance app,” its culture revolved around the dance challenge.
TIKTOK IS REPORTEDLY GIVING UP ON ITS LIVE SHOPPING PLANS IN THE US AND EUROPE, theverge
Even TikTok can’t make livestream shopping happen, it seems. After early launches weren’t successful, TikTok is scaling back its big live commerce plans in Europe and the U.S.
WHY GUT HEALTH SODA BRAND POPPI AIMS TO ‘SATURATE’ NEW YORK CITY WITH OOH ADS AS IT TARGETS GEN Z, MILLENNIALS, digiday
After investing heavily in social media platforms like TikTok (which has seen "#guthealth trending in a massive, if somewhat concerning, way), gut health soda Poppi is shifting gears from digital to field marketing for the first time with an out-of-home advertising campaign. It’s about to be everywhere in NYC.
NO GUNS, NO DRAGONS: HER VIDEO GAMES CAPTURE PRIVATE MOMENTS
Nina Freeman, 32, is part of a cohort of young game designers “using the video game format to focus on moments that were once more likely to be explored in memoirs, fiction, poetry or indie-film dramas.”
ECONOMIC WOES IMPACT TRAVEL OUTLOOK FOR GEN Z AND MILLENNIALS, marketingdive
Gen Z and millennial travelers are there for the experience, with 75% responding that the trips they value most are those that don’t cost a lot of money, according to a new study by Razorfish done in conjunction with Vice Media Group.
One last thought: