Treasure Trove and Black Honey

You think you wanna be out here cause you not out here.

Meet Gen Z’s “very LA” pop star Remi Wolf, Ralph Lauren enters the metaverse, this fall’s clout socks, downtown NYC just might be singlehandedly bringing print back (see also), Gen Alpha influencers don’t mess around, Mountain Dew Flamin’ Hot is unfortunately a reality, and…

TROVE, THE PLATFORM BEHIND LULULEMON AND LEVI’S RESALE, RAISES $77.5 MILLION

Piggybacking on yesterday’s announcement of Urban Outfitters' new resale app, this is pretty big news. “Brands are all coming to the same realisation: They see massive amounts of their products on peer-to-peer websites and have no control,” says Trove’s founder. bof

NORDSTROM REVENUE STUCK BEHIND PRE-PANDEMIC LEVELS, SHARES DROP

Ooof. “The company flagged supply chain issues and faced stiff competition from Gen-Z favorites ThredUp, T.J. Maxx, and Target.” Will their new young adult ambassador program we talked about yesterday turn things around? One can only hope. reuters

WHY BILIBILI IS THE NEW BEAUTY BATTLEFIELD FOR CHINESE GEN ZERS

Young ACG (Anime, Comic, and Games) fans continue to gain in beauty and cosmetic purchasing power, and “ACG content will be necessary for brands to dive into this digital era.” jingdaily

TIKTOK HAS MADE THIS ’90S FAVORITE LIPSTICK SELL OUT AGAIN

It was only a matter of time until Gen Z discovered Clinique Black Honey, the only lipstick shade I’ve consistently worn since I was old enough to wear lipstick. nylon // Plus: Coach’s classic logo print — the one you coveted when you were 13, if you were anything like me — is back. vogue

THE WASHINGTON POST DEEPENS INVESTMENT IN STORYTELLING ON TIKTOK

So, uh, how are all those Snapchat newsrooms doing? wapo


One last thought (Margot is my favorite Gen Zer on Instagram and she should be charging for her consumer insights):