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after school weekend edition (and black friday recap!)
Hi friends! Welcome back to After School ✨weekend edition✨, an extra long and extra opinionated youth culture digest for paid subscribers. We’re jumping right in today because we have much to discuss.
BLACK FRIDAY GEN Z SPENDING RECAP
The Black Friday shopping weekend was bigger than expected, with a record-breaking 196.7 million people shopping in-person and online from Thanksgiving Day to Cyber Monday — though if you spend any time at all on TikTok, you didn’t need the National Retail Federation to tell you that people were spending. #BlackFriday2022 has 283 million views, #BlackFridayHaul has more than 126 million views, and #BlackFriday has 7.3 billion views. The only thing people love more than a shopping event? A deal.
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