Tween Status and Pre-K Hypebeasts

Your daily digest of youth culture

Jun 29

Postdates is a new service that retrieves your stuff from your ex, Marc Jacobs’s runway show was (according to Vogue) very Gen Z, Young Thug is producing and starring in a big-screen role, “Modest Is Hottest” song faces TikTok backlash, Ikea made yet another baffling move (are they trying to cancel themselves?), and…

Gen Alpha is already outdressing all the other generations.

KLARNA REPORT UNCOVERS HOW CONSUMERS PLAN TO SHOP POST-PANDEMIC

80% of consumers say they now prefer to shop online (though at the same time 80% also say they’ve missed the in-person shopping experience); 73% of shoppers say they are “ready to change their styles” (I literally purged half of my wardrobe in a recent move, so I feel this sentiment acutely). And in convenient-for-Klarna theories, 74% of consumers said they are now seeking out flexible payment options. Most interesting to me is that just (“just”) 27% of Gen Z shoppers say that secondhand stores are their favorite places to shop. wwd

SUSTAINABILITY, COLOR AND UNIQUENESS DRIVING GEN Z SALES: WHICH FASHION PLAYERS ARE BENEFITING NOW?

In a panel on post-pandemic buying, Ohio State University college students said they’re interested in colors and denim, and that they’re moving away from loungewear and into “party clothes.” They also name-dropped quite the mix of brands: Target, Revolve, Aeropostale, Kohl’s (idk!), Express, Zara, and “Tapestry’s Kate Spade brand.” footwearnews // Speaking of Tapestry: Lew Frankfort and Jide Zeitlin — both of whom were previously Tapestry CEOs — launched a SPAC and are “on the hunt” for millennial and Gen-Z-savvy brands. Of course they are! wwd

PACSUN LAUNCHES GENDER-NEUTRAL KIDS CATEGORY

This headline inspired me to look up Limited Too, which somehow still exists and is pink as ever. retaildive // Related: Off-White™ Kids launches for FW21. hypebeast

WHAT WON’T THE NELK BOYS DO?

Rather than relying on YouTube money, these influencer dudebros “have sold their 6.6 million fans on the Nelk lifestyle, which is both a state of mind and a growing suite of subscriptions and products, all summed up by the cryptic-to-anyone-but-a-bro catchphrase ‘full send.’” In other words, they are free to be as obscene as they want (read: very obscene) because they’re making so much money peddling seltzer. nyt

THE NEW TWEEN STATUS LOOK: LOVESHACKFANCY DRESSES AND GOLDEN GOOSE SNEAKERS

I missed this one last week, but I’m including in case you missed it, too (tbh it’s good enough to revisit). “Unlike knock-off versions, the LSF-and-Golden-Goose-sneaker look does not come cheap. But in American middle and high schools, fitting in has rarely been accessible.” LSF’s teen-popular Natasha dress costs $295; Golden Goose’s most popular (deliberately distressed) Superstar sneakers will set you back $495. This is all so Teen Vogue circa 2003, iykyk. wsj

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