After School by Casey Lewis

After School by Casey Lewis

Tweenfluence Pt. 2: Alpha’s Personal Brand Building

“some kids bring skincare to school"

Casey Lewis's avatar
Casey Lewis
Oct 29, 2025
∙ Paid

Welcome back to Gen Alpha week at After School. Yesterday, we kicked things off with an overview of who these kids are. Today, we’re looking at how they think, shop, and socialize.

This is day two of a four-part series, based on months of conversations and supported by my friends at Day One Agency. The full report lands Friday.

CHAPTER TWO

HOW ALPHAS BUY,…

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