Tweenfluence Pt. 3: Inside the Gen Alpha Economy
"I brought Rare Beauty into my mom’s life"
Welcome back to Gen Alpha week at After School. Yesterday, we took a look at purchasing patterns (my favorite quote: “And now everyone’s obsessed with lip products,” said Victoria, 12. “It’s not really about how good they are — it’s more about making people jealous.”). Today, we’re exploring how they influence online and offline.
Gen Alpha may be fluent …