UO Web3 and Drain Gang
happy 4/20 to gen z
Urban Outfitters enters the Web3 world with a collaborative NFT release; Olivia Rodrigo signs on as Glossier’s first celebrity face; inside the cathartic bliss of Drain Gang, Gen Z’s emo torchbearers; and nearly half of young adults will be celebrating 4/20.
TIKTOK'S "ZARA VS. SHEIN" OBSESSION SHOWS JUST HOW SOULLESS FAST FASHION IS, highsnobiety
Under the hashtags #zaravsshein and #zaradupe, TikTokers present side-by-side try-ons of virtually identical garments from Zara and Shein. While most would shudder at the thought of seeking out Zara knock-offs, Shein's faithful recreations are presented as some sort of life hack for enterprising shoppers.
THIS RISING MODEL IS THE MASTER OF GEN-Z HUMOR ON TIKTOK, vogue
18-year-old Alex Consani is becoming one of fashion’s freshest new faces—but she first got big on TikTok, where she now has over 719,000 followers on her page, @captincroook.
“Gen-Z humor is extremely different from the rest of humor I have seen,” says Consani of her TikTok style. “It focuses itself on randomness, and not that of planned sketches. Especially on TikTok, I notice viewers tending to lean towards content that is made from nowhere, with no explanation.”
NETFLIX SAYS IT LOST 200,000 SUBSCRIBERS IN FIRST PART OF THE YEAR, nbcnews
The majority of Gen Z and Millennial consumers polled said they spend more time watching user-created videos like those on TikTok and YouTube than watching films or shows on a streaming service. Speaking of:
INSTAGRAM EXPANDS PRODUCT TAGGING TO ALL USERS, retaildive
Going all-in on social commerce, Instagram is now allowing any user in the U.S. to add product tags to their posts. This piece includes a stat that “51% of consumers surveyed saw posts on their Facebook and Instagram feeds that led to a purchase,” but I desperately wish I knew how many of said 51% made the purchase in-app, because I’d guess not many!
DO MILLENNIALS AND GEN Z WANT TO HAVE CHILDREN?, wsj
According to one Yale student, “A simple two-step plan to save the American family: Toss your phone and move to the country.”
One last thought: