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Nike collaborates with Billie Eilish on slime-green vegan Jordans, GOAT leads $60 million investment in Grailed, DeepTok is the new mainstream, Rimowa expands beyond suitcases with some help from Rihanna, Timothée Chalamet sipped espresso martinis with Larry David, and…
CONNECTING TO TODAY’S YOUNG LUXURY CONSUMER
Some good insights here on the future of luxury from Boston Consulting Group. Did you know Gen Z and millennials will represent more than 60% of the luxury market by 2025?? Luxury brands, I’d wager, are not ready for that. wwd
46 percent of luxury consumers who are aware of livestream sessions for shopping, 70 percent of shoppers have purchased during or immediately after the session (43 percent during).
↳ Speaking of livestream shopping: Whatnot raises another $150m for its livestream shopping platform, evolves into a unicorn. techcrunch
↳ And speaking of luxury consumers: According to new research, 60% of China’s college kids expect to be millionaires — a statistic that quickly went viral on Weibo. jing
THE D’AMELIO KIDS ARE NOT ALL RIGHT
Halfway through the first season of The D’Amelio Show, Charli’s mother Heidi says something to the producer that sums up the entire premise of the show: “TikTok is great for introverts,” she says. “They get to just be.” vox
75 PERCENT OF YOUNG PEOPLE ARE FRIGHTENED BY THE FUTURE. THAT’S THE ONLY SANE REACTION TO CLIMATE CHANGE.
The climate crisis is also a mental health crisis. A new study finds that global warming’s impact on young people’s well-being is far more intense than anyone predicted. Over half the respondents think “humanity is doomed”; more than 45% say distress over climate change affected their daily life and ability to function. tnr
JUST 38% OF CONSUMERS FAMILIAR WITH 'METAVERSE' DESPITE GROWING TECH DEPENDENCE
But trends underpinning the emergence of a metaverse are accelerating: 79% of Gen Z consumers said their daily lives now depend on technology. marketingdive
MEET THE YOUTUBERS DETERMINED TO FIND LOST MEDIA
As someone who’s deeply obsessed with teen websites from the 2000s like gURL.com, this piece hit the nostalgia x youth culture bullseye for me. verge
↳ Elsewhere in nostalgia: Gen Z buy more vinyl than millennials. nme
One last thought: