Vibe Checks and Hot Girl Books
a $30K chandelier at age 21
Emma Chamberlain gets the Architectural Digest house tour treatment (and my god am I jealous of a 21-year-old’s home); A$AP Rocky does not think those Rolling Loud memes are funny (this just makes them funnier tbh); only 38% of Gen Z Netflix users would consider trying the ad-supported tier; and somehow Gary Vaynerchuk just said something I…agree with???
MEET THE “DIRTBAG” SKEWERING NEW YORK’S HYPER-GENTRIFIED DOWNTOWN SCENE, gq
I can’t explain it, but reading this article was the exact same experience, for me, as strolling through the Lower East Side in 2022.
Nolita Dirtbag’s popularity might be hard to understand if you don’t live in New York, or if you don’t mainline social media. Everything about it is insider baseball, from using cop memes in order to #stopthemadness of people ordering espresso martinis to poking fun at the hosts of Throwing Fits for “being 35 years old and thinking it’d be a cool idea to start a menswear podcast.”
GOOGLE MAPS EMBRACES THE 'VIBE CHECK' LIFESTYLE, mashable
In an event on Wednesday, Google announced plans to lure Gen Z back to Maps, which they’ve abandoned — much like Google Search — for Instagram and TikTok. Soon, users will be able to "vibe check" anywhere they plan on visiting. The recommendations, “designed to give users
WHAT IS A “HOT GIRL BOOK” & WHY IS EVERYONE TALKING ABOUT THEM?, bustle
Oy. In parallel to the proliferation of RWH — “reading while hot,” apparently a thing! — a new genre of books has emerged: Hot Girl Books™. These titles — by authors like Sally Rooney, Ottessa Moshfegh, and Jia Tolentino — “aren’t solely considered hot because of who’s seen reading them; they’re deemed hot on their own merits by the millennial and Gen Z women who love them.” This is admittedly cringe but it’s also worth talking about because it is greatly impacting publishing!
INSIDE THE NFL’S YOUTH-FOCUSED SOCIAL STRATEGY, digiday
Gen Zers are half as likely as millennials to watch live sports regularly (and twice as likely to never watch), so the NFL is employing a “helmets off” strategy in hopes of getting young fans interested in the personal interests of players off the field, “whether it be video games, fashion, or other hobbies.”
SEXUAL PREDATORS ARE GROOMING YOUNG TEENS ON WATTPAD, A STORYTELLING APP BELOVED BY GEN Z, forbes
Wattpad is being used as an almost paint-by-numbers vector for grooming, with victimizers approaching young vulnerable users on the basis of common interests or their writing, through direct messages or the comment section of stories. Groomers on the platform appear to especially target teens who are exploring their sexuality or are part of the LGBTQ community.
One last thought: