Vintage Bean Boots and Marilyn Monroe TikToks

Have your avocado toast and eat it, too.

Oct 11

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The “old money” aesthetic has caused an infinity pool shortage; just in time for the return of prep, L.L. Bean is getting into resale — wait, I’m sorry — vintage; Harrods, meanwhile, is dipping its toe into secondhand with sneakers; Vans are selling out thanks to Squid Game; Netflix launches merch at Walmart; and the curious rise of botched plastic surgery videos.

HOW TIKTOKS WITH MARILYN MONROE, AUDREY HEPBURN, AND LOUIS ARMSTRONG ARE HELPING TCM REACH GEN Z AUDIENCES

Brilliant. Led by a 23-year-old former intern, the account’s grown to 364,000 followers and 8.8 million likes “for posts that often tie clips from TCM's film library to current TikTok trends.” For example: When the Hot Girl Summer meme was taking off, they posted a clip from Sex and the Single Girl of Natalie Wood saying, "And I shall insist on the right to have as many love affairs as I please." It has more than 3 million views. insider

1 BILLION TIKTOK USERS UNDERSTAND WHAT CONGRESS DOESN’T

An interesting counter-point to the Facebook is singlehandedly ruining teens…! discourse. atlantic

But if there’s going to be a reckoning around social media’s role in society, and in particular its effects on teens, shouldn’t lawmakers also talk about, um, the platforms teens actually use? The Wall Street Journal’s “Facebook Files” reports, after all, also showed that Facebook itself is petrified of young people abandoning its platforms. To these users, Facebook just isn’t cool.

WHY FAST FASHION STILL HAS GEN-Z’S HEART

“Because capitalism!” says one source. This, in particular, grabbed me:

“A search for Shein on Poshmark turned up over 5,000 results, while brand names like Missguided and Boohoo-owned PrettyLittleThing rack up tens of thousands of search results on Depop.
“We do see people searching for fast fashion clothes. I think, though, it’s more [about] trying to find a certain trend or silhouette,” said Michael Ford, senior culture researcher at Depop.

CALIFORNIA TO MAKE RETAILERS OFFER GENDER-NEUTRAL KIDS’ SECTIONS

Big! A new California law will require retailers with 500+ employees to create gender-neutral departments for “some toys and child care items” — clothing, interestingly, isn’t included. bloomberg

MILLENNIALS TEAM UP TO FULFILL THE DREAM OF HOMEOWNERSHIP

Have your avocado toast and eat it, too. wsj

CHINESE WOMEN ARE DUMPING THEIR BOYFRIENDS OVER A FEMINIST COMEDIAN

Stand-up comic Yang Li, 29, has become something of a litmus test for would-be daters and is giving “China’s burgeoning feminist movement a new language.” vice

One last thought: