Vintage District and Fake Blockbuster
the nostalgia is real
The fake Blockbuster in Los Angeles rewinds to a pre-Netflix era; Taylor Swift fans are suing Ticketmaster over presale disaster; Dolly Parton joins TikTok; and Gen Zers are coming home for the holidays on mom and dad’s dime.
NIKE AND GUCCI TOP GEN-Z’S FAVOURITE FASHION BRANDS, bof
Though Nike was by far the top brand, Gucci followed in second place, ahead of Adidas and the only luxury brand to make the top 10.
If evidence were needed of how impactful collaborations can be in expanding customer bases, Gucci’s tie-up with Roblox in 2021 provides it. Under the oversight of then-creative director Alessandro Michele, the Kering-owned Italian house’s collaboration with the online gaming platform has been part of a bigger strategy to connect with different demographics, and thus helped cement Gucci as a favourite brand for Gen-Z, the generation aged between 12 and 25 years who account for approximately 25 percent of the global population.
HOW RESALE SAVED NEW YORK RETAIL, the cut
This article is technically about the state of retail in New York, but it is positively overflowing with excellent Dimes Square-sy details. Like — for instance — Emma Rodelius, the founder of TikTok-viral thrift hotspot Rogue, telling the reporter: “To be honest, I don’t even go to Soho that much anymore…Just to Fanelli’s.”
SO YOU WANT TO BE A TIKTOK STAR, new yorker
This is the rare 8,000 (!) word read that’s actually worth the time.
TikTok is just another in a growing list of online marketing chores that keep them from making and playing music. “It’s not what they signed up for,” a younger industry executive at a major label told me. “There’s a huge struggle between the artists who aren’t talk-show hosts, and don’t have content ideas every day, and those who do.” He added, “Some artists want to be TikTok-trained. It’s like hiring a personal trainer.”
GOING VIRAL AT MIAMI ART BASEL 2022, the cut
This year, everyone had their phones out to document and scan QR codes or to find a good background for their #OOTD. A popular setting was a statue by Lynda Benglis called Yellow Tail — another gold sculpture.
THE ERA OF DIGITAL PRODUCT TAGS IS NIGH, fashionista
Digital tags offer a whole host of benefits, from curbing counterfeiting to, in a perfect world, supporting transparency all throughout the product's lifecycle. But will they catch on?
One last thought: