Discover more from After School by Casey Lewis
Viral Serialization and Big Law's Big L
wu-tang clan ain't nuthin ta f*ck wit
MrBeast is building a hype neighborhood; SZA fronts Marc Jacobs’ pre-fall 2023 campaign; Rihanna named her kid after Wu-Tang’s RZA; and a scammer made thousands selling 'leaked' Frank Ocean tracks that were AI-generated.
WHY AMERICANS ARE SMUGGLING FRUIT ROLL-UPS INTO ISRAEL, nyt
Because of a viral recipe involving Fruit Roll-Ups and ice cream, the fruit leather snack (which, as an aside, is like 2% actual fruit) has become an obsession in Israel, where a shortage means smuggling in the snacks can be highly profitable. At Ben Gurion Airport, the Israeli Tax Authority has confiscated hundreds of pounds of Fruit Roll-Ups — 661 pounds in one week alone. On TikTok, #fruitrollup currently sits at 1.5 billion views, while #icecreamfruitrollup has 79 million views.
TIKTOK HAS BECOME THE MOST CHAOTIC MOVIE STREAMING SERVICE, polygon
And, unlike all the other streaming services, it’s free: Accounts are going viral for “clipping out particularly good bits and scenes that will likely perform well” of movies,” leading many young viewers to consume entire films via a serialized format of action-packed highlights.
HOW MARK ZUCKERBERG LED THE TECH INDUSTRY INTO A METAVERSE WASTELAND, nymag
Though web3 is here to stay, the metaverse, as a buzzword, is decidedly out.
The metaverse was another supreme executive fantasy. Most broadly, it offered the prospect of a new frontier, the likes of which Zuckerberg hasn’t seen since, well, his conquest of the last one. More immediately, it was a way to make remote work more like in-office work for everyone, but especially for bosses, who understood it as a way to regain control and authority over their newly WFHing employees. It was a theoretical solution to the suddenly pressing problem of expensive and empty real estate — replacing a finite resource with an infinite one.
TEENS SHOULD BE TRAINED BEFORE ENTERING THE WORLD OF SOCIAL MEDIA, APA SAYS, cnn
The American Psychological Association is calling for teens to undergo training before they enter the world of social media. “Just as we require young people to be trained in order to get a driver’s license, our youth need instruction in the safe and healthy use of social media,” said Dr. Thema Bryant, the APA’s president.
TIKTOK DENIES US SHOPPING PLATFORM LAUNCH DELAY, bof
The Journal claimed that TikTok had made the decision to pause on the widespread launch of the platform, which was initially intended for early June, due to hesitation from potential merchants and retail partners over a possible nationwide ban of the app in the US, as well as the slow uptake of live-streaming shopping in the country. (Smart of Amazon to get ahead of things with their own TikTok-like shopping feed, which they launched earlier this week.)
A NEW SHOPPER IS TRANSFORMING THE LUXURY WATCH MARKET, glossy
Recent data from Bezel, a 2-year-old secondhand luxury watch marketplace based in Los Angeles, starkly illustrates these trends. In the last year, sales of luxury watches have grown around 75% month-over-month. Around 60% of Bezel’s buyers are millennials or Gen Z, and there’s been a 50% month-over-month increase in female buyers.
BIG LAW FALLS OUT OF FASHION WITH IDEALISTIC GEN Z, ft
More young and aspiring lawyers are prioritizing employers with flexible hours and similar values. Just under 40% of budding lawyers in the Gen Z cohort said they would like to join one of the US’s largest 200 firms, down from almost 60% three years ago.
One last thought: