Viral Water and Millionaire Sweats
"i'm open to options! i have no needs. i have no wants."
HOW SELLING $160 SWEATPANTS TURNED A SOCAL SURFER INTO ONE OF AMERICA'S RICHEST WOMEN, forbes
I first learned about Aviator Nation when I was editing “100-Teen Poll: What Is Actually Cool to Buy in 2021?” for The Strategist last year, and I was surprised to hear teens were enthusiastically dropping $150+ for perfectly, I don’t know, fine? sweats. Well, the teens have made a millionaire out of the founder, who happens to be Paige Mycoskie, sister to Blake Mycoskie, founder of Toms. (Blake is the less successful sibling, if you can believe it!)
ZALANDO BUYS HIGHSNOBIETY, bof
Huge for both! Zalando — which started in 2008 as a Zappos clone but has since pushed further upmarket — is only available in Europe, whereas Highsnob has 1) a completely global audience and 2) decidedly cooler name recognition than Zalando (which until yesterday I only vaguely knew as an e-commerce retailer).
THIS VIRAL TIKTOK WATER IS NOW WORTH $1 BILLION, bloomberg
When Garrett Waggoner saw visits to his company’s website surge about 400% in early 2021, he thought it was a mistake. But it wasn’t. The firm’s Cirkul water bottles had gone viral on the social media platform with thousands of videos eventually racking up more than one billion views. Since debuting in U.S. stores in mid-April, Cirkul has sold 1.5 million units and is one of the top-performing items in the home department of Walmart.
THE BIRKIN HUNTER: HOW ‘MEECH’ MASTERED LUXURY PERSONAL SHOPPING, wsj
The 29-year-old Atlanta-based stylist “emerged as one of the more visible of a new generation of personal shoppers that pursue rare pieces and stoke their businesses through Instagram posts and DMs.”
WHAT’S SELLING THIS SPRING? PRINTED AND BRIGHTLY COLORED DRESSES, WIDE-LEG TROUSERS AND BLAZERS, wwd
A really thorough breakdown of what women are buying this season.
At Matchesfashion, it’s all about tailoring, wide-leg denim, blazers, new neutrals, shimmer and shine.
Blue and Cream continues to sell comfortable sets, such as terry cloth sets from Aviator Nation and its own private label terry cloth set.
At Great Stuff, floral printed dresses from Ulla Johnson “have been fantastic,” and Cara Cara dresses have done well, as well as Fuzzi, she said. Dresses and skirts from Xirena have done well. Other strong sellers have been Staud and Ciao Lucia.
For the Moda Operandi customer, the “strongest selling brands this spring are Diotima, Magda Butrym, Des Phemmes (exclusive to Moda), Paco Rabanne, Alex Perry, Khaite and Del Core.
One last thought: