Every week on the internet is in many ways bad, but this week was uniquely bad. I’m not going to talk about that — enough people have! — and I will instead talk about only good things (OK, there is a little bad, but mostly funny-bad!).
TikTok: viral villains, aura cleanses, dystopiacore
Style: Pangaia, The RealReal, the metaverse
Rebrands & launches: Joggy, Bods, Izze
End Times: junior bankers, liberal think tanks, entitled generation
And, as always, other things I read, bought, heard, and loved. Hope you enjoy!
TikTok
Need your aura cleansed? These TikTokers can help.
OK, but what if you need your TikTok cleansed? TikTok's algorithm is spewing out viral villains, and there’s nothing we can do about it.
Inside cleancore, an aesthetic sterilizing the internet with flashy cleaning supplies. It’s a very good time to be a shiny DTC cleaning startup.
In other cores: Dystopiacore gym routines have Gen Z working out like apocalyptic main characters.