Discover more from After School by Casey Lewis
VivekTok and P-Hive
"gen z barbara walters"
A Stranger Things stage play is opening in November; Ariana Grande signed an open letter denouncing book bans; Gen Z tattoos will be deeply uncool by the time Gen Alpha starts getting inked, “according to experts”; and is North West destined to be the first famous Gen Alpha artist?
VIVEK RAMASWAMY IS IN HIS TIKTOK ERA, WITH JAKE PAUL’S ENDORSEMENT, techcrunch
Vivek is now TikTok, thanks to the Gen Z social media personality turned professional boxer turned energy drink entrepreneur. On the platform, Ramaswamy has “attempted to establish himself as the millennial politician who’s cool enough to use TikTok but anti-woke enough to appeal to the right”; Gen Z has responded by bombarding his comments section with edging jokes.
GLOSSIER HITS THE ROAD FOR ITS FIRST COLLEGE CAMPUS TOUR, glossy
We talked about the You Look Good tour (and the five-hour line in Columbus) in last weekend’s letter, but it’s notable that the brand is supporting the political nonprofit Ignite by donating $5 for every T-shirt sold and that college students will be registering guests to vote at each location, all of which are in close proximity to large campuses. I suspect the brand will be more political in this presidential election season after lessons learned in 2020.
SNAP ANNOUNCES NEW TOOLS DESIGNED TO GET MORE BEAUTY BRANDS INVESTING IN ITS AR EXPERIENCES, modernretail
Snap is introducing new advertising and marketing tools for beauty brands at its 2023 Beauty Summit in New York on Thursday. These tools include non-live beauty Lenses, makeup drops for Bitmoji, and an ad tool called "Total Takeover." Snap's Q2 revenue was $1.068 billion, with 397 million daily active users, marking a 14% YoY increase.
ALEX COOPER WENT FROM RAUNCHY PODCASTER TO GEN-Z’S BARBARA WALTERS, rollingstone
The 29-year-old podcast host has transformed from sharing explicit stories about her early-20s dating life to becoming a celebrity interviewer, reinventing herself as a “Gen Z Barbara Walters of sorts” (After all, “It was Cooper who got Zayn Malik to finally dish about exactly why he left One Direction, and Gwyneth Paltrow to rate Ben Affleck and Brad Pitt on how good they were at sex.”)
HIS LIFE IN D.C. IS BASIC, AND HIS FOLLOWERS LOVE IT, wapo
A young consultant known to his hundreds of thousands of followers as “Tony P.” is going viral for documenting his life as an average “25-year-old bachelor in D.C.” The self-described “husband-in-waiting” even has a dedicated fan account, the P-Hive, who posts Tony P-themed memes and videos of other people emulating some of his signature moves, such as the “triple-arm cross” in which he widely crosses his arms three times while showing off outfits like this.
TIKTOK RANKLES EMPLOYEES WITH RETURN-TO-OFFICE TRACKING TOOLS, nyt
A tracking tool, called MyRTO, is integrated into the company's internal software and monitors badge swipes, requiring employees to explain absences on office days. What’s ironic is that TikTokers — the people on the platform, not the people who run it — are extremely pro-WFH and anti-RTO; the hashtag #workfromhome has 17.6B views.
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