Vodka Martinis and Morning Afters
after school weekend edition
Hi friends! Welcome back to After School ✨weekend edition✨, an extra long and extra opinionated youth culture digest for paid subscribers.
Today we’ll be talking about:
The “Lolita on Lexapro” shoe collab sure to sell out
The legacy label that’s making a U.S. comeback
The denim brand who plans to reach net-zero emissions by 2050 (Gen Z bait to be sure, but effective!)
The ‘90s pants cool girls are wearing right now
This year’s Y2K Manolo Timbs
The bras, booze, and bags that are trending for fall
Two very different but equally winning brand TikTok strategies
A sure-fire formula for viral sounds on TikTok
And, as usual, everything I’m buying, reading, and listening to!
But first, I want to chat more about two startups I’ve been thinking about this week: Julie, the Gen Z-ified birth control, and The Landing, a waitlist-only creative app whose IRL pop-up drew a crowd like this: