After School by Casey Lewis

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Vodka Martinis and Morning Afters

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After School: Extra Credit

Vodka Martinis and Morning Afters

after school weekend edition

Casey Lewis
Oct 1, 2022
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Vodka Martinis and Morning Afters

afterschool.substack.com

Hi friends! Welcome back to After School ✨weekend edition✨, an extra long and extra opinionated youth culture digest for paid subscribers.

Today we’ll be talking about:

  • The “Lolita on Lexapro” shoe collab sure to sell out

  • The legacy label that’s making a U.S. comeback

  • The denim brand who plans to reach net-zero emissions by 2050 (Gen Z bait to be sure, but effective!)

  • The ‘90s pants cool girls are wearing right now

  • This year’s Y2K Manolo Timbs

  • The bras, booze, and bags that are trending for fall

  • Two very different but equally winning brand TikTok strategies

  • A sure-fire formula for viral sounds on TikTok

And, as usual, everything I’m buying, reading, and listening to!

But first, I want to chat more about two startups I’ve been thinking about this week: Julie, the Gen Z-ified birth control, and The Landing, a waitlist-only creative app whose IRL pop-up drew a crowd like this:

landing.space
A post shared by Landing (@landing.space)

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