Vodka Martinis and Morning Afters

after school weekend edition

Hi friends! Welcome back to After School ✨weekend edition✨, an extra long and extra opinionated youth culture digest for paid subscribers.

Today we’ll be talking about:

• The “Lolita on Lexapro” shoe collab sure to sell out

• The legacy label that’s making a U.S. comeback

• The denim brand who plans to reach net-zero emissions by 2050 (Gen Z bait to be sure, but effective!)

• The ‘90s pants cool girls are wearing right now

• This year’s Y2K Manolo Timbs

• The bras, booze, and bags that are trending for fall

• Two very different but equally winning brand TikTok strategies

• A sure-fire formula for viral sounds on TikTok

And, as usual, everything I’m buying, reading, and listening to!

But first, I want to chat more about two startups I’ve been thinking about this week: Julie, the Gen Z-ified birth control, and The Landing, a waitlist-only creative app whose IRL pop-up drew a crowd like this:

landing.space

A post shared by Landing (@landing.space)