Discover more from After School by Casey Lewis
Voice Notes and Bakery Drops
i need a croissant
Nicki Minaj is starring in a new comic book superhero series called Lady Danger; Katy Perry brought cool tween North West on stage at her Las Vegas concert; and between the Love Is Blind special and Frank Ocean’s Coachella set, Sunday evening was a tough night for livestreaming.
MONTANA PASSES BILL BANNING TIKTOK, WHICH VOWS TO CONTINUE TO ‘FIGHT FOR FIRST AMENDMENT RIGHTS’, variety
Under the Montana legislation, TikTok would face fines of up to $10,000 per day per violation if it continued to operate in the state. In addition, the state could impose penalties on Apple and Google if they allow users in Montana to download the app from their respective app stores.
HOW NYC’S BAKERY LINES BECAME AS FIERCE AS STREETWEAR DROPS, eater
This particular piece doesn’t get into it, but I’m curious how pretty young influencer types on TikTok are driving up hype (and lines) at bakeries and beyond. I walked by Caffé Panna one evening last week, and judging from the crowd outside, it looked like a Reformation store opening, not an ice cream shop.
Since the start of the pandemic, one can regularly find lines at new bakeries like From Lucie, L’Appartement 4F, Lysée, Librae Bakery, Bạn Bè, and Lady Wong. It’s not only bakeries focused on viennoiserie that are taking the lead: The Vietnamese American Bạn Bè had a waitlist before it opened. Bakery pop-ups, in which treats are dropped like something from the streetwear brand Supreme, have become a calling card for bakeries ahead of their storefront openings. (ALF Bakery, which opened last week in Chelsea Market, sold gift bags of its bakery goods in anticipation.)
FOR GEN Z, ARE VOICE NOTES THE NEW TEXT?, npr
Best friends Hope Sloop and Bobbi Miller first met on TikTok and live on opposite coasts. Their primary form of communication? Voice notes. "Between Bobbi and I, we probably send each other anywhere from 10 to 50 a day," Sloop said. "It's a lot."
YOUNG DESIGN INFLUENCERS ARE THE NEW KIDS ON THE TIKTOK BLOCK, ft
The online design marketplace 1stDibs found that the average order value of purchases by Gen Z shoppers has doubled over the past year; Sabina Miller, director of buying at UK homewares store Heal’s, says she has noticed a growing appreciation of design among this age group.
Emily Rayna, a 24-year-old influencer and interior designer, says her first TikTok video, showing her renovation of her parents’ New Hampshire home in summer 2020, led to 100,000 new followers. Today she has 5.9mn followers. “Social media has definitely created a much more extensive design resource for younger generations,” she says. “With TikTok specifically, the short video style allows for younger people to be exposed more often to design-related content.”
WELCOME TO MY CRIB. IT’S RENTED. AND IT’S A MONEYMAKER., nyt
Gen Z isn’t just going viral for their parents’ renos. Creator Imani Keal has made a $10,000 investment in her $1,400-a-month rental — then made more than $80,000 from apartment content through brand deals with companies such as Ikea, Walmart, and Drizly, enough to quit her job as a project management associate for a kitchen and bath company.
A YOUTUBE STAGE MOM FACES ABUSE ALLEGATIONS FROM 11 TEENS IN COURT CASE, nbcnews
The mother of a famous teen YouTuber is being sued for $22 million by 11 plaintiffs who say she abused them emotionally, physically, and sexually. The plaintiffs were all once a part of 15-year-old Piper Rockelle’s “Piper Squad,” and were featured on her YouTube channel, which has over 10 million subscribers.
One last thought: