Olivia Rodrigo's Grammys makeup was entirely Glossier; Hypebeast plans to list on NASDAQ through a SPAC deal; and Kim Kardashian tapped a bunch of ex-Victoria’s Secret angels — including Tyra Banks and Heidi Klum — for Skims’ "Icons" campaign.
I’m thrilled to see Tinx, one of the few influencers I think is genuinely wonderful, in the New Yorker. Her nearly two million social-media followers (of which I am one) are “mostly women” who “have disposable income and want to know how to spend it. They want to have margaritas and wake up at 6 A.M. and go to a workout. They don’t want to be dicked around by fuck boys.” (Could this be the first time the New Yorker printed the term “fuck boy”?)
Hedging on its bet that “the next billion-dollar business idea will come from a female college student,” P&G Ventures is partnering with Her Campus Media to launch Her Campus Labs, “an initiative aiming to increase opportunities for women entrepreneurs and inventors to match them with funding opportunities, create networking opportunities and expose them to role models.”
This is very cool: A D.C. walking group grew from eight walkers to more than 100, who learned about it on Instagram or TikTok — or, as one person put it, “a screenshot of an Insta on TikTok.”
HOW EVERYONE GOT SO LONELY, newyorker
The chief driver of this so-called “sex drought” is not, as one might expect, the aging of the American population but the ever more abstemious habits of the young. To wit: People who are in their early twenties are estimated to be two and half times more likely to be sexually inactive than members of Gen X were at the same age.
There’s a lot to say about this, but for now, let’s focus ignore who it is, and focus instead on the strategy of an influencer launching her own branded credit card with loyalty perks and rewards. Not not a good idea, even if it’s ethically questionable. (I do still vividly remember being forced to push store-brand credit cards on innocent shoppers when I worked at Gap in college.)
One last thought: