Weirdo Girlfriends and Thrifting Hotlines
"an unfiltered feed of my innermost thoughts"
Gen Z poet Amanda Gorman lands on the cover of Harper’s Bazaar; Emma Chamberlain’s coffee company gets a cool $7 million pick-me-up; and the “the girlbossification of bad writing” (it is indeed quite bad).
HOW BELLA HADID AND RAMY YOUSSEF BECAME BFFS, gq
When Hadid makes her acting debut this fall as a guest star on Ramy, it’ll be in a slightly more unhinged role: a weirdo girlfriend. (Related required reading: What is the weird-girl aesthetic?)
“STRANGER THINGS” STAR PRIAH FERGUSON & THREDUP LAUNCH HOTLINE ENCOURAGING SUSTAINABLE SHOPPING AMONG GEN Z, wwd
On the same day that ThredUp announced plans to lay off 15% of its corporate staff, it also launched a hotline at 1-855-THREDUP where people can listen to advice from the 15-year-old actress on how to be more sustainable when it comes to shopping. Callers can also leave voicemails of their own “fast-fashion confessions.” (I would love to see numbers on how many people do this.)
THIS STUDY SHOWS GEN Z DOESN'T LIVE UP TO ITS REPUTATION ON VALUING BRAND PURPOSE AND SUSTAINABILITY, adweek
A study of 2,550 Gen Zers across Shenzhen, China; Mumbai, India; Lagos, Nigeria; Manchester, U.K.; and Houston found that 75% of Gen Z will switch from a brand that gets negative PR. It also found that if brands want Gen Z to champion their product, “they must prioritize quality and internalize fast-moving trends while also considering impact.”
GEN Z TIKTOK CREATORS ARE TURNING AGAINST AMAZON, wapo
“Amazon’s widespread mistreatment of their workers and blatant use of union busting tactics will no longer be tolerated by the TikTok Community,” reads a statement from Gen Z For Change, an advocacy group that coordinated the pledge and works frequently with creators. (They’re the same advocacy group behind the Matt Gaetz-inspired abortion fundraiser.) (The only good thing Matt Gaetz ever inspired.)
ALMOST 60% OF AMERICANS’ ENTERTAINMENT TIME IS ON AD-SUPPORTED PLATFORMS, LUMINATE REPORT FINDS, variety
Gen Z is the only generation to spend the greatest share of their entertainment dollars — 18% — on gaming. Overall, they spend 11% more on entertainment than the average American. In addition, Gen Z consumers are about 50% more likely to livestream music events; 33% more likely to go to live, in-person music events; and 20% more likely to watch movies than the general U.S. population.
One last thought: