WFHamptions and #Sponcon Nuptials

the call her daddy effect

Heaven and Blumarine made the high school movie wardrobe of your dreams; ‘90s icons Carmen Electra and Jenny McCarthy star in Skims’ new swim campaign; LSU gymnast Olivia Dunne starts fund to promote women college athletes; and this Taylor Swift song is going to dominate weddings for the rest of your life.

FIRST COMES LOVE, THEN COMES SPON-CON, thecut
Beauty influencer Mikayla Nogueira's wedding has caused controversy on TikTok, drawing accusations that the big day was more like a sponsored influencer event than a celebration of love. Not only did Nogueira partner with E.l.f. Cosmetics for her bridal makeup look and a guest gifting booth, but the attendees included a number of influencers who posted wedding-day GRWMs — and seemed almost contractually obligated to do so. (If you’ll recall, Dolce & Gabbana sponsored Kourtney Kardashian's wedding last summer, so this isn’t exactly unprecedented.)

MUSICAL GUESTS ON ‘CALL HER DADDY’ GET MAJOR TRAFFIC BOOSTS, ACCORDING TO SPOTIFY, tubefilter
Singers who made guest appearances on Alex Cooper’s popular podcast have seen significant upticks in streaming traffic in the 48 hours after their episodes went live. Madison Beer saw a 155% spike after her appearance, while Anitta had a 150% boost; the biggest surge of all went to John Mayer, whose streams went up 350% after his episode.

IS IT A MEAL? A SNACK? NO, IT’S ‘GIRL DINNER.’, nyt
“No preparation; just vibes.” On TikTok, #girldinner has nearly 40 million views, with young women showing off their snack plates — a little fruit, a little cheese, a fancy cracker; basically, an aesthetically-pleasing grown-up Lunchable. “I think the concept of girl dinner came to me while I was on a hot girl walk with another female friend of mine,” Ms. Maher, 28, said from her apartment in Los Angeles.

‘IT’S KIND OF KINKY’: WHY FLAUNTING YOUR KEYS IS A HOT MENSWEAR TREND, wsj
Cool guys are suddenly “slinging key chains from their belt loops,” with brands like Our Legacy, Prada, and JW Anderson selling carabiners designed for clipping on one’s pants. F*ckboys in Brooklyn have been doing this for ages.

FDA ASKED TO INVESTIGATE LOGAN PAUL’S ENERGY DRINK, PRIME, WHICH HAS THE CAFFEINE OF 6 COKE CANS, nbcnews
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy — it’s a beverage,” said Chuck Schumer, a Democrat from New York. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”

THE DEATH OF WALL STREET'S WFHAMPTONS ERA, insider
Recession fears are “killing the vibe” out east. Over the past few years, even junior bankers could rent a place at the beach and post up for months while working from home Hamptons, turning the rental market up to fever pitch. No longer!

One last thought:

@nattybgoodi hope it rains in Montauk today

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