Whimsigoths and Baby Alts

Jul 16, 2022

∙ Paid

Hi friends! Welcome back to After School ✨weekend edition✨, an extra long and extra opinionated youth culture digest for paid subscribers.

Today, we’re going to talk about:

How one of the fanciest skincare brands is making a play for Gen Z
That whole “QVC for Gen Z” thing isn’t really taking off the way VCs expected it to
What is taking off? Off-price retail
The influencer-to-investor pipeline
The $59 corset going viral
Sun-In is back (my hair is not ready for this!)
Gen X has arrived on TikTok
How bad Google Search is (apologies in advance for the tangent, I had too much coffee this morning)

Plus lots of other things I read and bought this week. Hope you enjoy!

After School by Casey Lewis