Work Island and Generation Zyn
after school weekend edition
Welcome back to After School Weekend Edition, a weekly trend debrief for paid subscribers.💫
Today we’re talking about:
Zynfluencers in the wild
TikTok is obsessed with Pookie
And Gen Z is obsessed with being rich
The Sephora tweens boosted LVMH’s bottom line
Big Dairy is desperately trying to win over young women
Gen Z has branded Manhattan “Work Island”
Weaponizing incompetence
Polywork is the new side hustle
“Airtight”
Plus everything else that happened this week in youth culture and what I’m buying/reading/listening to. Before we jump in, my favorite TikTok of the week:
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Hello from somewhere between Columbia, South Carolina, and St. Augustine, Florida. (If you have any recs, let me know!) After weeks of rainy, gray cold in NYC, these sunny Southern vibes are a very welcome change of pace.
I didn’t realize the hotel I’d booked us in Columbia yesterday was located quite literally on campus at the University of South Carolina until we arrived. We weren’t out late enough to observe many college students in the wild — also, Biden was in town, which meant cops galore and, I suspect, kids on their best behavior — but we did go to a little wine bar, where we sat next to a Gen Zer who was reading this while sipping on biodynamic white wine and — here’s why I’m telling you all of this — popping Zyn after Zyn. I looked closer; her tiny on-trend crossbody bag was full of Zyn pouches.