Yachty Nails and Ssense for Kids

Your daily digest of youth culture

Teens in China are buying milk to support their favorite pop stars, Off Thee Leash with Megan Thee Stallion (a series hosted by Meg about celebrities’ pets) is coming to Snap, and…

LIL YACHTY ANNOUNCES DATE FOR INAUGURAL RELEASE OF CRETE NAIL PAINT LINE

Yachty wants men to know they deserve manicures, too. hypebeast

MEET BONBONWHIMS, THE 9-MONTH-OLD JEWELRY BRAND THAT COUNTS KYLIE JENNER AND ARIANA GRANDE AS FANS

The brand’s chunky candy-colored rings look straight out of a circa-Y2K Delia*s. glossy

SNAPCHAT BETS BIG ON AUGMENTED REALITY'S E-COMMERCE FUTURE

I don’t know that it’s going to be Evan Spiegel, but whoever successfully makes AR e-com mainstream is going to be a rich man. (Of course, Evan’s already a very rich man.) retaildive

MTV FOUND PANDEMIC SUCCESS BY USING SOCIAL LISTENING TO LEAN INTO FANDOMS

This is the first time I’ve seen the words “MTV” and “SUCCESS” in a headline in quite a long time. adweek

WE’D LIKE TO SHOP SSENSE’S NEW CHILDREN’S DEPARTMENT, TOO

Kids-size Collina Strada is exactly as cool as you’d imagine, but even cooler: “Come May 12, Ssense will unveil a video featuring young creative collaborators: teen drag queen Desmond is Amazing, 9-year-old Producer & DJ Evan Kozin, 11-year-old skater Fay DeFazio Ebert, and 12-year-old artisan Jonah Hands.” vogue

A final thought:

Anne Helen Petersen @annehelen

If your "why is the birthrate decreasing" story doesn't talk about student debt, untenable childcare and healthcare costs, housing costs, patriarchy & the enduring unequal distribution of labor in the home it is not a good "why is the birthrate decreasing" story