Yolo Economy and RaaS Hype
Yolo Economy and RaaS Hype
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Yachty ranks snacks, LVMH acquires majority stake in Off-White, Kim Kardashian trademarks SKKN, Billie Eilish gets her own Jordan sneaker, Warby Parker debuts Entireworld collab, and…
VERISHOP GOES WHERE GEN Z IS: SNAPCHAT
Verishop and Snap are launching something called “Verishop Mini,” a “curated shopping experience” within the app. And while Verishop doesn’t have much name recognition with young people (or…anyone?), the brands they’ve tapped for the shop — I’m sorry, “curated shopping experience” — like Ganni, Labucq, Frankie’s Bikinis, and Saie certainly do. csa // Related: Snap just bought another company to make AR shopping a reality. verge
MADEWELL NOW SELLS ‘PRELOVED’ JEANS — HERE’S HOW YOU CAN BUY A PAIR
They teamed up with ThredUp to launch "Madewell Forever," a white-labeled resale channel with a digital shop (“the first of its kind” enabled by thredUP's Resale-as-a-Service software — though certainly not the last of its kind, as thredUP went through the trouble of registering RaaSⓇ). cnn
‘MOST GUYS DON’T EVEN WASH THEIR FACE’: HOW HARRY’S IS LEVELING UP SKIN CARE FOR MEN
It will never not be wild to me that many men just…don’t wash their faces. And their faces look fine? Many don’t even wear makeup! Anyway, I do think this is a massive market opportunity to introduce a new habit/ritual/behavior to Gen Z men. I don’t know if Harry’s will be the company to do it, but since many guys already trust the brand with their faces — their razors set them on the path to unicorn status, after all — they have a decent chance. glossy
VICTORIA’S SECRET DETAILS COMEBACK PLAN AFTER L BRANDS SPLIT, ADMITS IT LOST RELEVANCE WITH WOMEN
You don’t say. How are they attempting to overcome irrelevancy, you ask? By testing standalone locations away from malls, by introducing “curvy” mannequins, by dialing back “sexy” imagery, and finally, by tapping Gen Zer Madison Beer as the face of its new fragrance (with…pretty sexy imagery?). cnbc // Related: Victoria’s Secret spinoff is less exciting than it sounds. wsj
HOW THE YOLO ECONOMY IS SHAKING UP LUXURY
With 41% of the global workforce considering leaving their current employer over the next year, luxury brands need to understand that the newfound awareness of our mortality is pushing us to live healthier and smarter lives. jingdaily
In China, a country renowned for its efficiency and high-performance workers, Gen Zers have embraced the philosophy of “touching fish,” which means to slack off at work and do the bare minimum rather than deliver a stellar performance. Their laziness is a form of protest against a system they now feel is rigged for the rich and powerful.
One last thought:
