Yuppiecore and Fridge Cigs

after school monday edition

Welcome back to After School Monday Edition, a not-so-brief trends debrief for paid subscribers. A monthly subscription costs less than a six pack of fridge cigs (more on that below), so please consider upgrading. 🫶

In today’s issue:

• The “butter brand trip” and the new authenticity economy

• Substackers are opening storefronts

• Campari’s Dimes Square pop-up

• A viral spritz you can’t buy in the U.S.

• Gen Alpha fans brought back Cheirosa 39

• Bubble’s pivot to older consumers

• What TikTok’s “lied about my qualifications” trend says about work anxiety

• How a spreadsheet became Gen Z’s dating tool

• TikTok turned a Lorde ballad into a breakup trend

• Men will do anything but go to therapy (they’re using ChatGPT to circumvent vulnerability)

• The rise of Nike

• The fall of Abercrombie?

And so much more, plus everything I’m buying, reading, and listening to. But first, my favorite TikTok of the week:

@faithyredWhat is?

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