Zoom Noses and Manbags

Your daily digest of youth culture

Normal People’s (and Phoebe Bridgers’?) Paul Mescal will star in an A24 psychological drama, Harry Styles carried a Gucci purse* on the red carpet, Kristen Stewart’s Chanel campaign shot by Juergen Teller is actually good (or better than Juergen’s recent work, at least), and…

*He was probably paid handsomely to do so.

LULUS IS TAKING A PAGE FROM E.L.F. WITH A BRANDED MUSIC-DRIVEN TIKTOK CAMPAIGN

The online retailer (which mostly sells faux-boho dresses that look like they belong at Coachella five years ago) is trying to appeal to the graduating class of 2021 with — what else? — a TikTok campaign. They’re attempting to go viral with a branded song, which TikTokkers will, if all goes well, repost and dance along to. (“Hunt and her team did research ahead of the creation of the song on what type of music is appealing to its Gen-Z demographic. They settled on a pop-punk anthem.” I hate it here.) glossy

HOW DENIM BRANDS ARE GEARING UP TO WIN BACK SWEATPANTS CONVERTS

“Looser fits are among our fastest growing silhouettes and are doing well with both men and women, and especially with Gen Z,” says Levi’s, though skinny jeans still somehow account for a whole half of the brand’s women’s business. modernretail

NOSE JOBS ARE THE MOST POPULAR PANDEMIC PLASTIC SURGERY PROCEDURE

The Zoom effect: Rhinoplasties displaced breast augmentation as the most popular plastic surgery for the first time since 2006. hypebae

HANDSHAKE, A JOB SEARCH PLATFORM FOR COLLEGE STUDENTS, VALUED AT $1.5 BILLION AFTER NEW FUNDING ROUND

The app — which you’ve probably never heard of because it’s LinkedIn for young people — has more than 18,000 users and just raised an $80 million dollar Series E. forbes

JUSTICE FOR POLYVORE, THE ORIGINAL VIRTUAL STYLING COMMUNITY

The "community-based e-commerce site,” founded in 2007, was very ahead of its time — and is extremely Gen Z. Who here can help rebuild it? Anyone? i-D

One last thought, shared only because I just bought some Ref-branded slutty wallpaper:

Julia Claire @ohJuliatweets

Reformation is like, "Okay so you're going to a wedding and you want to look like slutty wallpaper..."

May 11th 2021

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