What is After School?
An examination of youth culture. Trend analysis and insights, 5x a week, with an emphasis on Gen Z and Gen Alpha consumers.
When should you expect to hear from me?
I send a short newsletter Tuesday through Friday, and a longer, highly opinionated, often meandering digest once a week, usually on Mondays, for paid subscribers.
Who am I?
I’m Casey Lewis, a journalist and trend researcher focused on Gen Z and Gen Alpha. I’ve spent almost two decades studying how youth trends shape society, media, and markets.
I’ve been an editor at Teen Vogue, MTV, and New York Magazine, and in 2016, I started a media company for Gen Z, which was acquired by another media company for Gen Z, which was then acquired by another media company for Gen Z.
I’ve been obsessed with youth culture since I was a youth — I spoke about youth trends at SXSW in 2006 when I was 18; the panel was called “Meet Judy Jetson” — and I’ve been studying trends in earnest since the early 2010s, when I worked at The Intelligence Group and Ypulse.
How do I work with brands?
I do custom trend presentations, workshops, and ongoing advisory for teams that want to stay ahead of what Gen Z and Gen Alpha do next. I also occasionally partner with brands in the newsletter.
How can you get ahold of me?
My email is hi@caseymorrowlewis.com.
