What is After School?

Daily links 'n things about youth culture and Gen Z consumer trends.

When should you expect to hear from me?

I send a short newsletter Monday through Thursday, and a longer, highly opinionated (euphemism for “extremely” “meandering”) digest on the weekends for my very, very special paid subscribers.

Don’t want to get so many emails a week?

You can subscribe to the weekends only by going here — that’s afterschool.substack.com/account — and unchecking “daily.”

Who even am I?

I’m Casey Lewis. I used to be an editor at Teen Vogue, MTV, and New York Magazine, and I started a media company for Gen Z, which was acquired by another media company for Gen Z (which was then acquired by another media company for Gen Z). I’ve been obsessed with youth culture forever. In fact, I own more than 200 teen magazines and run a meme account about it.

I also consult brands on how to better reach Gen Z.

Are you interested in partnering with After School or working with me in another capacity?

I’d love to hear from you. Please reach out at hi@caseymorrowlewis.com.

After School in the ✨media✨

In Harper's Bazaar on Gen Z killing basic black.

In New York Times on Ty Haney's new startup Try Your Best.

In Business of Fashion on Delia*s. 

In Vanity Fair on newsletter (exit) strategies.

In Elle on the future of festival style.

In Business Insider on night luxe and indie sleaze.

In the New Yorker on whether the teen magazine could rise again (it could!).


People

Casey Lewis
After working at Teen Vogue and MTV, I started a media company for Gen Z that was acquired by a media company for Gen Z (that was acquired by another media company for Gen Z). These days I research trends and help companies reach young people.