What is After School?
A youth culture cheat sheet. Trend analysis and insights, 5x a week, with an emphasis on Gen Z and Gen Alpha consumers.
When should you expect to hear from me?
I send a short newsletter Monday through Thursday, and a longer, highly opinionated (a nice way to phrase “extremely meandering”) digest on the weekends for my very, very special paid subscribers.
Who am I?
I’m Casey Lewis. I used to be an editor at Teen Vogue, MTV, and New York Magazine, and I started a media company for Gen Z, which was acquired by another media company for Gen Z (which was then acquired by another media company for Gen Z). I’ve been obsessed with youth culture forever. In fact, I own more than 200 teen magazines and run a meme account about it. I’ve spent the last few years consulting with companies on brand strategy.
I’m regrettably not a Gen Zer.
After School in the ✨media✨
In Harper's Bazaar on Gen Z killing basic black.
In the New York Times on Ty Haney's startup Try Your Best.
In the Wall Street Journal on “-cores.”
In Business of Fashion on Delia*s.
In The Cut on “gatekeeping.”
In Vanity Fair on newsletter (exit) strategies.
In Elle on the future of festival style.
In Business Insider on night luxe and indie sleaze.
In the New Yorker on whether the teen magazine could rise again (it could!).
