What is After School?

Daily links 'n things about youth culture and Gen Z consumer trends.

When should I expect to hear from you?

I send a short newsletter Monday through Thursday, and a considerably longer, highly opinionated (euphemisms for “extremely” “meandering”) newsletter on the weekend for paid subscribers only.

Don’t want to get so many emails a week?

You can subscribe to the weekends only by going here — that’s afterschool.substack.com/account — and unchecking “daily.”

Who even am I?

I’m Casey Lewis and I’m a trend researcher and content strategist. I used to be an editor at Teen Vogue, MTV, and New York Magazine, and I started a media company for Gen Z, which was acquired by another media company for Gen Z (which was then acquired by another media company for Gen Z). I own more than 200 teen magazines.

Are you interested in sponsoring After School or working with me in another capacity?

I’d love to hear from you. Please reach out at afterschool@substack.com.

After School in the ✨media✨

In Harper's Bazaar on Gen Z killing basic black.

In New York Times on Ty Haney's new startup Try Your Best.

In Business of Fashion on Delia*s. 

In Vanity Fair on newsletter (exit) strategies.

In Elle on the future of festival style.

In Business Insider on night luxe and indie sleaze.

In the New Yorker on whether the teen magazine could rise again (it could!).