The first time I heard about Maneskin was from a semi-viral TikTok of Angelina Jolie and a 16 year old Shiloh Jolie Pitt singing ‘I Wanna Be Your Slave’ in the crowd of their 2022 concert in Rome. That doesn’t mean anything, but it felt…of a piece to mention.
I also wanted to say, re: your point about designer colognes becoming more popular with Gen Z and Alpha boys, that Lynx (the British name for Axe) have a new ad campaign with the tagline “smell finer than most fine fragrances” and are have made a lot of buys on channels women are most likely to watch, notably ones dedicated to true crime.
The first time I heard about Maneskin was from a semi-viral TikTok of Angelina Jolie and a 16 year old Shiloh Jolie Pitt singing ‘I Wanna Be Your Slave’ in the crowd of their 2022 concert in Rome. That doesn’t mean anything, but it felt…of a piece to mention.
I also wanted to say, re: your point about designer colognes becoming more popular with Gen Z and Alpha boys, that Lynx (the British name for Axe) have a new ad campaign with the tagline “smell finer than most fine fragrances” and are have made a lot of buys on channels women are most likely to watch, notably ones dedicated to true crime.