I feel like Olivia Rodrigo is a weird choice for Lancôme brand ambassador. Maybe it was the cringey social video they made to announce the launch but I feel like she’d be more a fit for an Urban Decay or MAC. Some people in the comments for the launch video felt this too - saying that Lancôme is a more “mature” women’s brand. I don’t know if I agree with that sentiment, but brand fit feels off here.
I feel like Olivia Rodrigo is a weird choice for Lancôme brand ambassador. Maybe it was the cringey social video they made to announce the launch but I feel like she’d be more a fit for an Urban Decay or MAC. Some people in the comments for the launch video felt this too - saying that Lancôme is a more “mature” women’s brand. I don’t know if I agree with that sentiment, but brand fit feels off here.