Extra Credit: TikTok's $290 Scarf and Spotify Wrapped

If you have to look up a word on Urban Dictionary, you do not need to be using that word.

Happy Friday! Even though I was on vacation last week, I couldn’t stop myself from obsessively flicking through my youth culture feeds (why was Gen Z suddenly downing martinis and yassify-ing everything? I still don’t have the answers).

But since I wasn’t sending this newsletter, and since my friends and family are tired of hearing me talk about things like “trend cycles” and “metaverses” and “indie sleaze,” I started cataloging — first in my brain, then in unintelligible emails to myself — notable trends that I was seeing. And now I’m sharing them here, on Substack, like every other internet writer with a chronic compulsion to share ideas send more emails.

1. 🛍️ A very BNPL* BFCM**

2. 🧣 TikTok’s ‘it’ scarf is $290 and selling out

3. 👖 Baggy jeans — and how Levi’s is jumping on the trend

4. 🤓 Spotify Wrapped misunderstood the assignment

5. 🧼 The word “musty”

*Buy Now Pay Later
*Black Friday / Cyber Monday