Happy Friday! Even though I was on vacation last week, I couldn’t stop myself from obsessively flicking through my youth culture feeds (why was Gen Z suddenly downing martinis and yassify-ing everything? I still don’t have the answers).

But since I wasn’t sending this newsletter, and since my friends and family are tired of hearing me talk about things like “trend cycles” and “metaverses” and “indie sleaze,” I started cataloging — first in my brain, then in unintelligible emails to myself — notable trends that I was seeing. And now I’m sharing them here, on Substack, like every other internet writer with a chronic compulsion to ~~share ideas~~ send more emails.

🛍️ A very BNPL* BFCM**
🧣 TikTok’s ‘it’ scarf is $290 and selling out
👖 Baggy jeans — and how Levi’s is jumping on the trend
🤓 Spotify Wrapped misunderstood the assignment
🧼 The word “musty”

*Buy Now Pay Later
*Black Friday / Cyber Monday

Extra Credit: TikTok's $290 Scarf and Spotify…

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