The 2024 Gen Z Gift Guide, According to TikTok
after school weekend edition
Welcome back to After School Weekend Edition, a not-so-brief trends debrief for paid subscribers. Your support keeps this newsletter going! 💫
Today we’re talking about:
What Gen Z wants for Christmas! I analyzed hundreds of Christmas wishlist hauls and more than 50 reader-submitted Christmas lists to determine the 15 most requested gifts…
Data on Gen Z’s most-wanted gift cards for the holidays
What should be dupped vs what should not be dupped, according to Gen Z
The skinny jeans resurgence is here
Spirituality fragrance is the new functional fragrance
Sephora’s viral advent calendar
Gen Z is already nostalgic for 2024 (and they’re sharing it on TikTok)
The “we listen and we don’t judge” trend
Why everyone’s saying “PMO”
Some thoughts on Teen Vogue and the desire for un-woke content
Plus everything else that happened in style, beauty, and culture and what I’m buying, reading, and listening to. But first, my favorite TikTok of the week:
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Tomorrow I have a recap of what Gen Z bought for Black Friday coming for paid subscribers. (I wanted to include it in today’s but the Christmas haul TikToks consumed me…!)
WHAT DOES GEN Z WANT FOR CHRISTMAS IN 2024?
It’s my favorite time of the year.
For the fourth year in a row, I’ve spent many, many hours watching Christmas wishlist TikToks and then tallied up the most popular gifts. (Here’s 2021, 2022, and 2023.)
