Discover more from After School by Casey Lewis
Tokers and Teetotalers
Starface brings on Gen Z singer-songwriter PinkPantheress for its latest campaign; BTS’s Suga collaborates With Mitchell & Ness on an NBA collection; let Emma Seligman do whatever she wants; and ICYMI, I sent out a special back-to-school edition this weekend — check it out.
PSA URGES TEENS TO DITCH THE VAPE BY HITTING WHERE IT HURTS: THEIR WALLETS, adweek
A new PSA hopes to convince teens to quit vaping by emphasizing the dangers to their wallets rather than their health. “Ditch the Vape. Get What’s Yours,” created by agency McCann Global Health, calculates that teens spend an average of $1,000 to $1,500 annually on vaping. IMO Blip, the new smoking cessation brand from the Starface team that seeks to make quitting “cool,” has a much better chance of getting people to quit nicotine than telling teens they’re wasting a lot of money on vaping. That’s like telling a young person they could afford real estate if only they’d stop brunching on avocado toast.
YOUNG ADULTS IN U.S. DRINKING LESS THAN IN PRIOR DECADES, gallup
Young adults — defined here as aged 18 to 34 — in the U.S. are increasingly less likely to consume alcohol over the past two decades, with 62% of those under 35 reporting drinking, down from 72% 20 years ago. Young adults also drink less frequently and are less likely to engage in excessive drinking. Alcohol consumption among adults aged 55 and older, meanwhile, has risen.
AMERICANS LOVE GETTING HIGH, morningbrew
So what are they doing if not drinking? Getting high. A record high 44% of young adults 19–30 reported using marijuana in the prior 12 months. More than 11% of young adults said they used cannabis on at least 20 of the prior 30 days, double a decade ago.
CHATGPT SURPASSES COLLEGE STUDENTS IN WRITING HOMEWORK, dailybeast
A new paper released today in the journal Scientific Reports found that ChatGPT performed “similarly or better” than college students at certain writing assignments, while AI-text detectors like GPTZero and OpenAI's AI classifier struggled to identify bot-generated content. Around 75% of surveyed students plan to use ChatGPT for homework this year.
JUST WHEN WE THOUGHT SHEIN COULDN’T GET WORSE, thecut
Shein, the ultra-popular fast-fashion retailer that produces 10,000 items a day, is partnering with Forever 21, the less-popular fast-fashion retailer that presumably produces slightly fewer items a day. Together, they’ll “focus on meeting the needs of customers in the U.S. and around the world who enjoy affordable, high-quality fashion,” according to the agreement. (When I think of Shein x Forever21, I certainly think “high-quality fashion.”) This partnership will expand the brick-and-mortar footprint of Shein via shop-in-shops at Forever 21 locations.
PAIGE LORENZE HOSTS FIRST-EVER DAIRY BOY POP-UP IN SOHO, DEBUTS NEW DENIM LINE, wwd
Paige Lorenze, an influencer who left NYC for Connecticut and has since made her entire personal brand “country girl,” hosted a pop-up in Soho this past weekend for her clothing brand Dairy Boy. Fans waited in a block-long line for a chance to try Lorenze’s new denim line, which she spent a year perfecting; retailing for $160, the vintage-inspired denim was exclusively available to purchase at the pop-up before launching on the brand’s website next month.
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