Whamageddon and Grinchcore
after school weekend edition
Welcome back to After School Weekend Edition. Think of the Monday-Thursday letters as the CliffsNotes; this is the extended version for paid subscribers.💫
Today we’re talking about: The most in-demand gift of Christmas 2023. Tween skincare (warning: 🚨long rant ahead🚨). What fashion girls want for Christmas. Aspen. Sockfluencers. Dressing like a hacker. Hand cream as a status symbol. Eye patches as social currency. Nail math. “2016 makeup.” The AI expand trend. Teen spending recaps. High Heels On My Tippy. Beige Mom. NorthSeaTok. Margie the hun. Mulchposting. #ColeWalter.
And everything else that happened this week in youth culture. Before we jump in, my favorite TikTok of the week:
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Also: Two quick questions!
For those who read it for work, would you be interested in a weeklyish deep dive into Gen Z marketing/brand news?
This newsletter would continue as is — focused on internet culture and consumer trends — and a separate edition would be focused on what brands are doing to capture this consumer.
Thank you! 🫶
HOLIDAY 2023 SPENDING + TRENDING
This week, we’re road-tripping back to Missouri for the holidays — if you have any recommendations along I-78, let me know!— so I’m feeling especially merry.
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And I’m not the only one, it seems!